The company MaxBet was founded in 1997, under the name "JuKrijkos" in Zrenjanin. With years of work and great dedication, the young company has grown into a recognizable giant which got a new name – MaxBet in 2008 and moved to Novi Sad. Today the company is operating in many cities in Serbia, and the business has expanded to Bosnia and Herzegovina, Republika Srpska, Montenegro, and in recent times, to Africa.
Sasa Marceta Foundation is a young non-profit organization founded with the aim of contributing to the development and popularization of culture, science, and art. By making the new concept of Cinema Balkan the foundation will represent support and dynamic link between artists, educators, urbanists, media, companies, the general public, and every individual, aiming at promoting cultural and artistic events.